Formulating meat and poultry products with naturally sourced ingredients is crucial to ensuring widespread consumer appeal.
FMCG Gurus marketing and insights research shows 70 percent of shoppers worldwide believe it is important for foods and drinks to be completely ‘natural,’ with a clear preference for products that are free from synthetic ingredients and additives . In an internet survey of U.S. consumers, interest in free-from claims was highest for meat products, with 41 percent of US consumers seeking free-from products in this category .