It takes joint efforts to walk the path of Europe’s green recovery. As Schur Flexibles aims to accelerate the change for a better world through protective packaging solutions, the group plays an active role in the “Lighthouse on Decarbonizing Food in Europe.” This transformative initiative by the World Economic Forum’s CEO Action Group for the European Green Deal was introduced at The Davos Agenda at the end of January.
In a collaborative approach, companies in this lighthouse initiative support the implementation of the European Commission’s “Farm to Fork" Strategy, and a move towards regenerative agriculture, low-carbon food consumption and production at scale on the continent. Building on practical experience, ongoing pilots, and the latest R&D, a joint framework will be developed to identify systemic challenges, end-to-end from farm to fork, that must be addressed to decarbonize food chains in Europe. Throughout the project, the farmer is placed at the center, yet the lighthouse will look at the entire value chain.