Beef at its best—that’s the promise Pineland Farms Natural Meats – an all-natural beef company that prides itself on supporting family farms and offering never-ever products, makes to its customers. But, it’s also the mantra Pineland Farms lives by internally, and for general manager Chris Williams, food safety is a critical part of making Pineland Farms’ beef “at its best.” 

“Food safety at Pineland Farms Natural Meats isn’t just about meeting regulations—it’s about doing what’s right for the product and for consumers. To us, a case of foodborne illness isn’t just a number; we see ourselves as protecting families, including our own, from getting sick. Doing the bare minimum is something we’re not interested in. Beef can’t be at its best if it makes people sick,” says Williams.