U.S. consumers are eating more beef than they have in a decade, and as the demand for leather plummets due to cheaper alternatives thousands of cowhides are being thrown away daily. Instead of throwing cowhides away, the founders at Holy Snacks are working with farmers to reduce their waste and transform beef skins into a nutrient-dense snack.
“Sustainability was our focus from day one. By upcycling cowhides, we're reducing waste and emissions so we have a strong planet for future generations,” said Javon Bangs, co-founder of Holy Snacks.