The impacts of 2020 transformed the way people plan, shop for and prepare food. In a session at the Animal Agriculture Alliance’s 2021 Virtual Stakeholders Summit, Kim Kirchher, RDN, K2 Outcomes LLC, and Chris DuBois, senior vice president, Protein Practice, IRI, will share what people are currently buying (and how), what flavors they are looking for and what action steps are needed to provide useful, transparent solutions to consumers that will help drive sales and build trust in animal agriculture.
“Consumer preferences and buying decisions are always changing, but there has perhaps never been such a sudden and significant driver of change than the coronavirus pandemic that we’re all still carefully navigating,” said Hannah Thompson-Weeman, Alliance vice president, strategic engagement. “As the animal agriculture community comes together for this year’s Virtual Summit, we can identify ways to work in tandem to meet the needs of the general public while also improving perception of and confidence in meat, poultry, dairy, eggs and seafood as healthy and sustainable food choices.”