Demand for America’s favorite sandwich is on the upswing, but consumers are branching out from the traditional beef patties and grinds with newer proteins and flavors.
It’s a burger boom time. While beef burgers have long been a family favorite and a key comfort food, the ongoing COVID-19 pandemic and subsequent rise in home-prepped meals is elevating interest and sales patties and grinds.
“If you are in the burger business, you had a really good year,” says Chris DuBois, senior vice president of the protein practice for Information Resources Inc. (IRI), a Chicago-based market research firm.