We know facts alone aren’t always enough to alter narratives which include misinformation about animal agriculture, and we also know that shared values are the best place to start a conversation. How can we apply these communication principles to conversations around controversial topics like cell-based meat? What is the role of animal scientists and others in animal agriculture in these discussions and how can we learn from past mistakes? University of California, Davis’ Alison Van Eenennaam, PhD, will share her thoughts on these timely questions in the first preconference webinar of the Animal Agriculture Alliance’s 2021 Virtual Stakeholders Summit.
The Alliance’s annual Summit brings together thought leaders in the agriculture and food industries to discuss hot-button issues and out-of-the-box ideas to connect everyone along the food chain, engage influencers and protect the future of animal agriculture. The 2021 event, themed “Obstacles to Opportunities,” is scheduled for May 5-6 with preconference webinars planned for the five business days prior, including Dr. Van Eenennam’s session, which kicks off the series on Wednesday, April 28th.