It seems like the social media world is its own parallel universe sometimes, with trending news that rarely if ever meets the real world. If you watch the evening news or read news websites, the biggest news items in the country at the moment are the COVID-19 vaccination rollouts and mass shootings. If you are social media savvy, the biggest news of the week concerns shrimp tails.
Shrimp tails. Seriously. A consumer bought a box of Cinnamon Toast Crunch cereal, opened it up to pour into a bowl, and two things that looked like sugared shrimp tails fell out. Naturally, he posted the picture on Twitter. What makes the situation incendiary was that the consumer happened to be a podcast host and minor celebrity who is married to a television actress. He has a Twitter following of 139,000 people, and the resulting posts about the “cinnamon toast shrimp” went viral immediately.