Holy Grail Steak Co., the premier online purveyor of authentic Kobe Beef and other luxury-quality meats, today becomes the exclusive online retailer of the super-premium Santa Carota Beef brand. Until now, this beef has only been available at select butcher shops and top restaurants in the U.S., including Wolfgang Puck's CUT in Beverly Hills and Gordon Ramsay's Hell's Kitchen in Las Vegas.

Three generations of the Pettit family have been producing extraordinary, full-flavored beef at their Santa Carota Ranch in Edison, CA (near Bakersfield) for over 30 years. Although the Pettit family ranchers had been supplementing their Black Angus' diets with carrots from local farms since 1989, a few years ago, they experimented with finishing their grass-fed cattle on carrots alone. The family was astounded by the results and has been raising cattle this way ever since.