As retailers look ahead to drive post-COVID growth through premium innovation, World Select Cuts, LLC is excited to announce the launch of its line of hand-crafted, premium deli meats featuring free-range, pasture-raised Australian lamb: Aussie Select. The products are ready to slice, ready to eat and ready to excite today’s discerning consumer.
The company’s artisan butchers draw on centuries of tradition and expert craftsmanship to produce specialty meats that command attention for being decidedly different and noticeably better. We start by sourcing great-tasting Australian lamb that is naturally lean and tender and raised with the greatest of care. In fact, care for animals and the environment is at the heart of the Australian farming industry, and what makes Aussie lamb so special. American consumers recognize that the provenance of Australian lamb is a marker of quality, extending from the paddock to the plate. With lamb making a strong showing on menus nationwide and becoming a more familiar protein in American homes, it’s an optimal time to source a premium deli meat featuring all-natural Aussie lamb.