Today (April 22) is Earth Day, which generally means one thing: Major companies in the United States turns the logos on their social media accounts green and talk about how sustainable they are. That’s great for tech companies and sports leagues and the like, but they are not tied as closely to the land as the meat and poultry industry is. Sustainability can’t be a once-a-year discussion in this market.
Honestly, the animal agriculture industry has so much to discuss when it comes to sustainability and environmentalism, Earth Day should be celebrated regularly, not once a year. Within the last months, several initiatives have been made to increase sustainable grassland for organic meats. Cargill, Bell & Evans and Panorama Organic Grass-Fed Meats have all partnered with organizations like the National Audubon Society and Rodale Group as a part of these initiatives.