Land to Market, the world’s first verified sourcing solution for regenerative agriculture surpassed its 50th brand member days before Earth Day. Incubated within the Savory Institute, the program’s Ecological Outcome Verification (EOV) protocol and Land to Market Verified seal has attracted some of the world’s leading brands seeking to make an impact on the climate crisis by restoring the land via measurable outcomes.
“Business can be an incredible force for good and frankly humanity will struggle to hit the targets it needs to on things like climate change, biodiversity loss, and water shortages, without progressive action from the marketplace” said Chris Kerston, co-leader of Land to Market. “Business moves faster than any other sector of society. Both innovative brands and the capital markets are making the connection that regenerative agriculture and healthy soils are the answer to so many global-scale challenges. These companies, both large and small, have committed to being action-leaders, often reinventing the way business is done, in order to hit bold environmental targets.”