The American Meat Science Association (AMSA) will be welcoming the meat science community to the 74th Reciprocal Meat Conference (RMC) August 15-18, 2021 in Reno, Nevada, USA. During this conference attendees will have the opportunity to discuss numerous topics important to the meat industry including current research and development, food safety, quality assurance and other aspects of meat production from industry, academia, and allied organizations.
AMSA is excited to announce that Jack Bobo, author and CEO of Futurity, will kick off this conference Monday, August 16, 2021, with his presentation on “Navigating the Future of Meat.” This opening keynote address is sponsored by Cargill. Come listen to Jack as he talks about how the next 30 years will determine the fate of the planet. Demand for food will nearly double, driven by population growth and rising incomes. This demand will put increasing pressure on the earth’s natural resources, from greenhouse gas emissions to fresh water and forests. New innovations and consumer trends will further transform the food sector, especially meat and poultry production. From cell cultured meat and plant-based proteins to food preferences and calls for more sustainable farming, the meat sector will never be the same. It’s time to meat the future.