The U.S. Roundtable for Sustainable Beef (USRSB), America’s leading beef sustainability initiative, reiterated the importance of sustainability amid the economic and emotional challenges facing the beef industry following the COVID-19 pandemic. The announcement came at the organization’s virtual 2021 General Assembly meeting where the USRSB reported its progress through its 2020 Annual Report and elected new leadership.
In 2020, the USRSB began a goals-setting process to advance the continuous improvement of the U.S. beef industry which will be completed in 2021. This process aligns with the USRSB’s mission to advance the U.S. beef industry’s sustainability in a meaningful way. This effort will set credible goals for the industry and practical targets for each sector of the value chain, helping the USRSB reach their vision of becoming the trusted global leader in environmentally-sound, socially-responsible and economically-viable beef.