Reclosable/resealable packaging is not uncommon for meat, poultry and seafood, especially for pre-sliced deli meat and products such as frozen meatballs or shredded chicken. Even a small survey of consumers shows a majority prefer reclosable/resealable packaging when buying multi-portion meat, poultry and seafood products. For 74 percent, reclosability is “Very Important” or “Somewhat Important” to their purchase decision, according to a SurveyMonkey survey of 62 consumers.
The favorite reclosable/resealable package among this group of consumers is the slider zipper. It’s favored by 38 percent, followed by the multitrack press-to-close zipper at 33 percent, the tub with pull-off/press-on lid at 14 percent, the single-track press-to-close zipper at 12 percent and the peel-up/reseal flap or label at 3 percent.