The nation's foremost American pioneer in premium hand-cut halal meat and poultry products, Crescent Foods, has announced the addition of new preprinted film packages to celebrate its more than 25 years in business. The company's new packages, available now, are designed to give retailers more merchandising flexibility, reduce excess packaging materials, and to improve consumer shopping experiences. With a rebranded look and feel, visual cues help consumers identify the company's beef, lamb, turkey and chicken offerings with a more prominently displayed hand-cut halal seal; and color-coded packages indicate different chicken meat types (dark or light) and cuts to help make selection easier for recipes. These highly visual attributes better direct consumers to products that address personal values and preferences.
“The opportunity for retailers is now for multiple reasons,” said Pete Eckes, vice president of business development for Crescent Foods. “A growing American Muslim population means an increasingly strong interest in halal products. And with an uncompromising focus on the values of responsible animal welfare and assurances of product safety, quality, and purity, we also meet the needs of conscientious consumers, everywhere,” said Eckes. Trends Eckes referred to make a strong case for retailers' attention.