AMSA has announced that Ms. Kristen Dale, Dr. Koushik Adhikari, and Ms. Elizabeth Suter as the featured speakers in the symposium entitled “Sensory and Consumer Testing Methods” on Tuesday, August 17, 2021, during the 74th AMSA Reciprocal Meat Conference (RMC) at the Grand Sierra Resort and Casino in Reno, Nevada, USA. This session is funded by The Beef Checkoff.
Kristen Dale, Vice President of Client Partnerships at InsightsNow, Inc., will kick off this session with a presentation titled “Applying Consumer-Centric Research Design in Today’s World.” Connecting with your consumer often and quickly is rule #1 for effective and inspired product development. In these times of COVID, this has become more challenging. Ms. Dale will present case studies utilizing on-demand solutions from community-based HUTs to qualitative boards to COVID behavioral and product trackers which continue the flow of research without sacrificing on design while maximizing budgets. Utilizing these consumer-centric approaches will help you innovate quickly leveraging modern rapid iterative research methods ensuring your products success.