Schaller & Weber, New York City’s iconic butcher shop and purveyor of German and Northern European specialty foods, unveiled a new brand identity and package design ahead of the launch of several new offerings. The new branding features a cleaner, more contemporary aesthetic to match the exciting growth that Schaller & Weber continues to see as consumers reach for high-quality meats and charcuterie. Along with the new branding, Schaller & Weber has also introduced exciting new products including a line of grab-and-go snack trays featuring a Beef & Butterkäse option, grab-and-go ABF Sliced Deli meats, and new antibiotic free sausage recipes.
The refreshed Schaller & Weber branding showcases a brighter, more premium look with images and information that highlight the German and Northern European heritage and long-standing history that the world-class butchers have represented for over 85 years. Customers will notice subtle touches, including the backing of the sausages featuring the updated logo, in a design connected to the iconic butcher paper used to wrap each custom cut piece of meat at the New York store.