Hormel Foods Corp., a global branded food company, announced its company-produced film Cooperation Beyond Words, was awarded the top honor in the diversity, equity & inclusion category for the most effective film in highlighting DE&I issues and/or impacting society at large. The sixth annual Brand Film Awards U.S. are hosted by PRWeek, Campaign and MM+M to celebrate the best in filmmaking on behalf of brands and enterprises. The awards showcase the most artistic, creative and effective films produced by and for brands as they embrace consumer entertainment, whether short or feature-length non-fiction documentaries or scripted films or series.
The film highlights the inspired and incredible story of Abdullahi Moallin, who came to America after losing his hearing during the civil war in Somalia. At the Jennie-O location in Faribault, Minn., the plant manager and one supervisor saw something special in Abdullahi and offered him the chance to join the team. That small leap of faith created an opportunity and community at the facility — and helped pave the way for others like Abdullahi to find a career at Jennie-O.