HerdDogg, the agtech innovator that focuses on shifting the value of meat back to the producer, announced the availability of the HerdDogg Traceability Program. By offering a solution that includes premise-based Bluetooth 5 animal sensor tags, wireless readers, and easy-to-develop data sets linked to a physical QR code, HerdDogg enables the QR ‘code of custody’ that tracks local producers’ livestock from pasture to plate. With this solution, HerdDogg aims to increase transparency and trust of American beef and bison for consumers while empowering producers to build brand and animal value—and boost their margins.
“Everyone wants to know where their food comes from, what care was given to the animal, the food miles it traveled, and how locally that meat was raised. It’s clear that informed consumers will pay a premium for a product they can trust,” said Melissa Brandao, HerdDogg’s founder and chief revenue officer. “The problem is that the Big Meat industry is not set up to provide that information. The system in place today is structured to channel all meat through a monolithic operation that obscures provenance details from consumers and diverts profit from ranchers. We want to fix that.”