This month, premium natural meat leader Niman Ranch debuted Cryovac Darfresh packaging for its fresh pork. The Cryovac Darfresh Tray packaging provides a hermetic seal completely surrounding the pork to preserve color, flavor and product integrity. This new packaging technology extends product shelf-life up to 35 days, fighting food waste and increasing retailer profits through a longer merchandizing window.
“As a quality-driven brand, we are proud to now offer Darfresh packaging to our grocer partners, better showcasing our pork’s remarkable marbling and color and retaining peak quality,” shared Chris Oliviero, Niman Ranch General Manager. “When a product looks and tastes this good, it deserves to be on full display, which Darfresh offers. This new packaging is one more way that we stand by our commitment to offering the best customer experience and the finest tasting meat in the world,” Oliviero continued. Niman Ranch works with a network of small independent family farmers and ranchers, raising livestock sustainably and humanely, with no antibiotics or added hormones—ever.