Lunch is an increasingly attractive meal of opportunity for meat and poultry merchandisers.
Changing consumer lifestyles because of the COVID-19 pandemic is resulting in a larger base of people looking for lunch alternatives. The Power of Meat 2021 report shows 56 percent of meat shoppers bought more meat or poultry during the pandemic because they are preparing more lunches at home. In addition, 65 percent of people now working from home bought more meat or poultry, as did 67 percent of those working both at home and at their place of business.