The normalization of shopping patterns seen in the first six months of 2021 continued in July. Even more trips shifted back to in-store that now account for 87% of all trips. Shoppers also averaged 32.3 minutes, the longest since March 2020. The share of home-prepared meals dropped to 76.6% of all meal occasions in July 2021, which is down from 82.0% in July 2020.
At the same, more consumers ate on premise at restaurants (50%), while restaurant takeout (53%) and delivery (21%) remained high. This ever-changing grocery and restaurant landscape is prompting continued changes for meat sales also. IRI and 210 Analytics analyzed the retail meat department performance in the first seven months of the year along with a July performance deep dive. The report is made possible by Marriner Marketing.