2021 Deli Report: Get ready for a shopper purchasing redux
Supermarket delis must offer meat and poultry selections that keep pace with evolving consumer tastes and buying patterns to shine in a highly competitive market.
It is a hectic time for merchandisers of meat and poultry in supermarket delis.
As many shoppers revert to pre-COVID-19 buying and eating behaviors and others continue to follow the new practices that came about during the pandemic, operators seeking to maximize sales must leverage merchandising strategies that serve both constituencies, analysts say. That includes responding to changing consumer attitudes toward a wide range of products, ranging from lunchmeats to prepared foods.