Jerky producer Country Archer Provisions, a leader in the natural, MULO and convenience channels announced its first Plant-Based Jerky line. Known for its 100% grass-fed beef jerky and meat sticks crafted with delicious real ingredients, Country Archer is expanding its mission to craft real food to craft a better world with three new chef-created plant-based mushroom jerky varieties, BBQ, Teriyaki and Spiced Bacon. Made with 100% King Oyster Mushrooms, real ingredients and flavorful spices, this new line is a clean label snack that both flexitarians and vegetarians will love.
The total meat snacks category is on fire, growing at a fast pace of +20%, with the small but fast-growing plant-based segment growing at 104% (SPINS, MULO+Natural+Convenience, L24 weeks ending 7/31/21). Country Archer identified an opportunity to bring a clean plant-based jerky option made with recognizable ingredients to market that was not ultra-processed, and free from soy and artificial ingredients. The new Plant-Based Jerky line extends Country Archer’s reach into the plant-based category, rounding out the brand’s portfolio of better-for-you snacks crafted with, responsibly-sourced ingredients that deliver incredible taste consumers can feel good about snacking on. Starting with whole slices of premium King Oyster mushrooms that have fibers with a similar look and tear of meat that deliver a chew comparable to traditional jerky, this 100 percent plant-based, chef-crafted snack is certified gluten-free, soy-free, low in fat, and is a good source of fiber. Like Country Archer’s core lines of jerky and sticks that are free from artificial ingredients, Plant-Based Jerky is a satisfying snack that’s not chemical-laden, and filled with ingredients you know and recognize.