In response to increased customer demand for more plant‑based protein options, Publix is launching the company’s first pea-based chickenless tenders and meatless burger patties. The GreenWise Chickenless Tenders, arriving in stores this week, and the GreenWise Meatless Burger, released in April, offer the texture and taste of meat while providing 11 and 19 grams of plant-based protein, respectively. As an added benefit for customers with food sensitivities, both new products are nondairy and soy- and gluten-free. The company also currently offers a traditional black bean burger and a veggie burger under the GreenWise brand.
“Customers are requesting more plant-based options to incorporate into their diets,” said Publix Director of Communications Maria Brous. “By developing these meatless products under our trusted private-label GreenWise brand, we are offering our customers high-quality options to support their lifestyle.”