The Orthodox Union’s kosher division has decided not to certify the new Impossible Pork product, a plant-based pork substitute created by Impossible Foods. The OU has certified the Impossible Burger but made the decision about Impossible Pork after consumer feedback.
“It may indeed be completely in terms of its ingredients: If it’s completely plant-derived, it’s kosher. Just in terms of sensitivities to the consumer … it didn’t get it,” said Rabbi Menachem Genack, CEO of the OU’s kosher division, per The Times of Israel. He added that the company was “deluged” with calls from consumers after the last time the organization certified a bacon product that was not made from pig.