Aquamar, a manufacturer of surimi in North America, is embarking on a brand overhaul to celebrate the long under-touted advantages of Wild Caught Alaska Pollock.
Pollock achieved increased market scale in the 1980s as more accessible forms of fish fillets and imitation crab meat, due to its light texture, mild flavor, versatility, and low price point. However, as the industry and consumers become savvier to the “deeper” benefits of seafood and protein sources from a planet perspective, Wild Caught Alaska Pollock is emerging as being on par with plant-based meat alternatives.