NotCo, the fast-growing food tech company with a first-of-its-kind patented A.I. technology (named Giuseppe) that creates plant-based options that taste, feel, cook, and function just like their animal-based counterparts, has announced the debut of NotChicken™ to the Latin American market. A finishing touch to the year, the expansion into the booming plant-based chicken subcategory includes four juicy SKUs: NotChickenNuggets™, NotChickenBurger™, NotChickenBurgerCrispy™, and NotChickenFillet™.
Plant-based chicken is one of the hottest, high-growth categories in the space, rising at 18 percent in the last year, according to SPINS. Ushering in a new golden era of chicken, NotCo’s new NotChicken™ line will be available in Chile, Argentina, and Brazil in December 2021, in more than 980 retail partners including Cencosud, Carrefour, and Pão de Açúcar. In addition to launching in retail, NotCo will be announcing several restaurant partnerships within the next few months within its current geographic footprint. The brand also has plans to introduce NotChicken™ in the U.S. and Canada in the future.