Baja Jerky, an innovator in the snack space with their use of flavors, ingredients, and packaging, is excited to announce Baja Vida, an umbrella brand to anchor new products, as well as its beloved line of current snacks. The new name reflects the natural growth of the brand as it expands into creating and selling additional Baja-inspired products that support ‘The Flavor of Adventure.’
“We decided to change our name to include ‘Vida’ because that’s what Baja gives us: life,” said Will Dryden, general manager of operations at Baja Vida. “Baja Vida speaks to our desire to share all the amazing things Baja has to offer, especially the lifestyle. Our wildly successful beef jerky has provided a taste, but as our customers know well, one taste is never enough. Under the Baja Vida name we can create more ways to experience the Baja lifestyle with limitless potential.”