Crescent Foods, a pioneer in premium, Halal hand-cut meat and poultry products, announced a strategic partnership with Texas-based retailer, H-E-B. The program includes a wide variety of fresh, Halal hand-cut chicken, beef, and lamb products as well as breaded, frozen offerings. Now available in select Houston, Texas locations, the program is expected to quickly expand throughout Texas.
“While innovative retailers like H-E-B have carried Halal meat and poultry products in the past, the integrity of much-sought-after Halal hand-cut raises the bar,” said Huthyfah Abed, executive national sales director for Crescent Foods. “While shopping at H-E-B stores, we are proud to provide the opportunity for Muslim-American guests to complete their shopping experience with freshly stocked Crescent Foods products,” Abed added.