Fresh-Lock closures brought fresh ideas for food packaging and resealable pouches to the 2022 International Production and Processing Expo. The Fresh-Lock team highlighted the consumer appeal of its popular Double Zipper, Soft Seal, and Ribbed Zipper solutions with visitors at the show.
“It only takes 2.6 seconds for a consumer to make a purchasing decision between two different product options,” says Gianni Holzem, Fresh-Lock commercial sales director at Reynolds Consumer Products. “To win those quick decisions by consumers and stand out amid competing food options, brands and packagers need to consider more than the food or beverage product. They need to create a better consumer experience through attractive, value-added packaging.”