Strauss Brands LLC, national leader in ethical and humane livestock practices, has unveiled a new logo and visual identity along with a new brand and packaging for its American raised grass-fed beef – Grass Rooted.
Strauss's new look modernizes the brand and speaks to a younger audience to strengthen its position in the premium protein space. The new look will incorporate the redesigned logo and visual identity across print and digital collateral, including a website and packaging. The new packaging highlights product attributes and allows shoppers to identify product information, cooking instructions, and nutrition information more easily.