Total snack food sales jumped 12.5% to $487 million during Super Bowl Week 2021, according to new data from IRI, commissioned by SNAC International (SNAC), the trade association of the snacking industry. The biggest sales increases by category for Super Bowl week are tortilla chips, potato chips, pretzels, pork rinds, and refrigerated dips.
“In America, football, snack foods and fun go together,” said Elizabeth Avery, president and CEO of SNAC. “Regardless of where you’re watching the big game this year, we know the bowl of snacks will be at the center of your Super Bowl huddle.”