Store brand sales picked up in 2022 right where they left off at the end of last year, growing 4.2% in dollar volume across all U.S. retailing channels in the month of January, compared to the same period in 2021. The increase was about equal to the 4.4% growth of national brands, according to IRI data provided to the Private Label Manufacturers Association (PLMA).
Last year was a roller coaster ride for store brands. Sales were up, then down, but finished strong, with increases averaging about 5% over the last five months. The just-released “PLMA 2022 Private Label Report” tells the whole story in detail.