Consumer purchasing patterns for meat, milk, poultry, and eggs continuously evolve and have done so at a more rapid pace since the onset of the COVID-19 pandemic. At the 2022 Animal Agriculture Alliance Stakeholders Summit in May, Menu Matters’ Maeve Webster and Midan Marketing’s Danette Amstein will highlight current consumer trends and provide actionable insights to discuss how the animal agriculture community can keep consumers top of mind and continue to evolve and adapt storytelling into their repertoire. Early bird registration rates for the Summit are available through March 9 at bit.ly/AAA22Summit.
“While the full, lasting implications of the COVID-19 pandemic have yet to be seen, changes in consumer buying preferences and decisions are already being identified,” said Kay Johnson Smith, Alliance president and CEO. “It’s time for us to be informed on those changes and trends so that we can be ready to better connect with the post-pandemic consumer.”