Creminelli Fine Meats announced that all of its sliced charcuterie products will be packaged in trays made from 80% post-consumer recycled content.
Creminelli’s momentous leap into the use of post-consumer recycled content propels the brand into a sustainability leadership role within the Charcuterie Category and Deli Department, and also establishes the brand as a nationwide leader in the effort to significantly reduce first-generation, single-use plastic. This initiative is expected each year to reuse the equivalent of over 11 million water bottles that otherwise could end up in landfills and oceans. Research conducted by the Ellen MacArthur Foundation (EMF) indicates that while use of post-consumer recycled content usage is growing, usage among their brand and retail signatories averaged just 8.2% in 2020 which places the Creminelli brand at nearly 10x that weighted average.