I recently spoke with a veteran packaging executive whose experiences span enough years that his notions on trays are well informed by practical knowledge and businesslike candor. His take on the direction of trays and tray sealing reveal how food packaging reflects so much about how we view meals and meal planning.
Today’s protein products are looking to demonstrate added value, however, you picture it, as a differentiator among a consumer base whose varied tastes, desires, and expectations are constantly shifting. Keeping the supply chain satisfied with successful legacy products is hard enough. Recent circumstances continue to teach us that. Now amplify that headache with constant pressure to pump new entrants into the system to satisfy shoppers morphing work styles and lifestyles and to quell their voracious appetites for fresh menu options. Suddenly nimbleness and flexibility are more than valued business qualities. They’re prized packaging attributes.