Southern Recipe Small Batch, an authentic, handcrafted, small batch pork rind, is proud to reveal refreshed packaging and renewed appearance, designed to continue to meet the needs of and draw attention from its core consumers. The launch is accompanied by an integrated campaign to show off the new packaging, including a refreshed logo and enhanced web and social presence that were all developed with consumer needs in mind. From retailer shelves to social media, Southern Recipe Small Batch has entered a new era that it expects will meet the evolving needs of today’s pork rind consumer. New packaging is expected to be on shelves nationwide, wherever Southern Recipe Small Batch is sold, beginning this Spring 2022.
The full Southern Recipe Small Batch lineup underwent this brand refresh. Packaging elements were lightened, with bolder colors and clear flavor cues highlighting key product features. In continuing to define Southern Recipe Small Batch’s leadership within the pork rind category, the new packaging was designed to stand out on retailer shelves. In addition to offering bold flavors that rival what is thought to be traditional within the pork rind niche, Southern Recipe Small Batch proudly boasts 7g of collagen per serving, a USDA-approved claim that is uniquely used by the brand.