Per Information Resources Inc. report data, 31% of all meat shoppers have ordered meat online in 2021, up from 19% the year prior. The data also found that this resulted in a 90% increase in meat e-commerce, which now equals 10% of all meat purchases. With this increase in meat sales, especially in online ordering, meat products need to have superior packaging to withstand distribution, stand out on in-store and online shelves, and provide a positive consumer experience.
Meat brands and packagers can benefit from effective flexible packaging solutions to keep up with this rising consumer demand for meat products.