The plant-based food market grew almost twice as fast as the total U.S. retail food market in 2020. Sales of plant-based meat, dairy, and eggs increased by 27%, bringing the total plant-based market value to $7 billion, according to data from the Plant-Based Foods Association (PBFA) and The Good Food Institute (GFI).
The largest plant-based category remains milk, but even as the most developed and consumer accepted plant-based food, plant-based milk grew 20% in dollar sales, up from 5% in 2019. This growth is twice as fast as traditional cow’s milk, and 39% of U.S. households now purchase plant-based milk.