New Y-Pulse study identifies business branding benefits of takeout and delivery for young adults
Takeout and delivery programs are much more than a convenience for young adult consumers ages 18-34, according to a new nationwide survey from Y-Pulse. Insight from this new study suggests that a well crafted takeout and delivery program can build awareness, encourage new product trial and strengthen relationships with this sought-after demographic.
Young adult consumers are well known for their tech savvy behavior especially when it comes to restaurant ordering and engagement. Foodservice operators often rely on social media to stay engaged with their customers, however, takeout and delivery programs can play a powerful role in building business and customer connections. While 62% of the survey respondents said they engage their favorite restaurants on social media, 75% said they like to visit a restaurant to pick up takeout food.