Spring holidays will be back in 2022. Consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals, according to new Spring Holidays 2022 research from Information Resources, Inc.
For this new research, IRI tracked price activity on a representative range of food and beverage products and surveyed shoppers on their observations regarding prices and their plans for the 2022 spring holiday season. The resulting insights will enable retailers and manufacturers to make better decisions about merchandising, promotional activity and other variables to enhance the shopper experience and drive growth and profitability.