Information Resources, Inc. (IRI), a fast-growing global technology leader in innovative solutions and services for consumer, retail, and media companies, and Profitero, a global e-commerce intelligence platform, have announced they will be enabling clients to measure and optimize CPG digital shelf presence based on actual item-level sales. This first-of-its-kind solution integrates IRI's industry-leading e-commerce point-of-sale data combined with Profitero’s digital shelf metrics on the IRI Liquid Data platform.
Over 160 clients have selected IRI to be their omnichannel solution of choice. IRI’s new E-Commerce Growth Platform, powered by Profitero’s digital shelf data, can allow CPG brands to optimize their product detail pages by combining up to 81% of their e-commerce item-level, POS data with item-level digital shelf insights onto a single omnichannel platform. By isolating the digital causal factors influencing e-commerce market share performance—such as stock availability, product content, search position, pricing, and reviews—down to an item level and across IRI’s fully syndicated category coverage, the breakthrough solution can help brands make better decisions, invest more efficiently and capitalize on growth opportunities faster.