The U.S. Roundtable for Sustainable Beef (USRSB) has announced new sustainability goals for the entire U.S. beef supply chain.
The goals, available at USRSB.org, include metrics and targets for all sectors of the industry to encourage and support continuous improvement from farm to fork. These goals and targets aim to identify and supplement sustainability practices and support the collection of benchmarking data for current industry sustainability efforts. They also set new objectives to help producers and industry bring the most sustainable beef products to market.