Charcuterie Artisans, parent company of the Daniele and Del Duca brands, has announced a major brand relaunch, consolidating its products under the Del Duca brand. Beginning this month, an updated Del Duca will be unveiled across the brand’s packaging, website, and social media.
Following more than a year-long deep-dive into understanding charcuterie consumers and why the category is exploding in popularity, the company is relaunching the unified Del Duca brand. The new brand platform is “Togetherness Food”—charcuterie for those who value time spent with loved ones and bringing people together over food, no matter the occasion. And it comes out of the brand’s historical reason for being. Being known as the approachable, high-quality, go-to food for gatherings is a position Del Duca believes can help differentiate itself from other brands in the category and appeal to suburban hosts.