Coleman Natural Foods, a pioneer in all-natural pork and beef products, is introducing a line of premium marinated pork loin filets that are seasoned with all-natural, clean ingredients and sourced from farms that never use antibiotics. These new products fill the growing demand for “better-for-you” convenience items. According to the Power of Meat 2022, seven in ten shoppers want more assortment of value-added items in their meat department.
The percent of shoppers who frequently buy value-added meat has almost tripled since 2016. Sales of pork in the value-added category are up almost 20% since 2019.