Old Trapper will be entering into a new partnership with the Big 12 Conference in which the premium beef jerky brand will serve as the “Official Beef Jerky" of the Big 12.
The multi-year agreement calls for Old Trapper to serve as presenting sponsor of Big 12 Football Media Days and Big 12 Basketball Media Days, as well as a new Big 12 Football Studio Show on the Big 12 Now channel on ESPN+.