The National Chicken Council recently announced findings from a survey of consumer attitudes about chicken and plant-based “chicken” alternatives, and the results suggest a majority of consumers (both those who eat chicken as well as vegans and vegetarians) favor clearer product labeling and separate in-store placement for plant-based meat alternative products to prevent confusion.
National Chicken Council Vice President of Communications Tom Super says labeling plant-based proteins as “chicken” is misbranding and is in violation of federal food labeling guidance. The following is a Q&A with Super.