Applegate is celebrating National Hot Dog Day by offering a cleaner and greener solution to summer hot dog cravings: the DO GOOD DOG hot dog, the first nationally available hot dog made with beef raised with practices that regenerate the land. From free hot dogs in select cities and substantially discounted hot dogs nationwide to the launch of more sustainable "dirty water dog" carts in NYC, Applegate is celebrating coast to coast.
Applegate's sampling efforts are part of the company's mission to educate more people about regenerative agriculture by spreading awareness of its DO GOOD DOG hot dog. The cattle that supply the beef for the DO GOOD DOG hot dog are part of a system that is contributing to the regeneration of more than 260,000 acres of U.S. grasslands through holistic managed grazing that is proven to positively impact the environment, enrich soil, increase water retention and sequester carbon.